Company logo
«SIGNATURE»

Design is about changing three parameters: usability, recognizability, and impression. To emphasize one of them, you have to sacrifice the others.

Good design is not the one you like, but the one that maximizes the desired parameter. In the language of designers, "solves the problem.

It helps to evaluate a design more objectively, to set a goal for a designer and to write comments on designs on vc.ru. The algorithm is simple: